Billboards with star treatment.

General discussion on ideas and applications. Things you've done, things you're considering, things you find tricky
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Rick Mainwaring
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Joined: Thu Jul 21, 2011 4:10 pm
Location: Clevedon

Billboards with star treatment.

Post by Rick Mainwaring » Wed Nov 30, 2011 10:22 am

Another great example of guerrilla marketing, utilising traditional print with some simple electronics, relatively easy to produce but with a high impact value! The only thing I would have changed is have the following billboard designed to look like a mock up advert for a glossy celebrity magazine, when the flashes were triggered a small digital camera hidden in the billboard could capture the image which is then displayed on the cover of the magazine on the following billboard, ideally with a web-address where people could download their photograph. After they submit a little CRM information for marketing/sales purposes, naturally.

I am very tempted to propose we create something like this to greet our guests at the Roland HQ.
Rick Mainwaring
Creative Marketing Executive
Roland DG (UK)

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